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Rob is Professor of Marketing at Stirling Management School, 我要吃瓜.

Previously he was an Associate Professor of Marketing at Southampton Business School and Senior Lecturer at Cardiff Business School, Cardiff University.

In his research, Rob is interested in the presentation of information, objects, cues and even people, and studies how subtle variations in any of the above can trigger unexpected but noticeable changes in outcomes. He is known for applications of this research in retailing and advertising, but also works very closely with industry on issues pertaining to martech and is very well connected with major companies - especially in London and the south corridor of the UK.

He has published in journals like: the Journal of Retailing, Journal of Advertising, Journal of Advertising Research, MIT Sloan Management Review, and Harvard Business Review (online) and sits on the editorial boards of Psychology and Marketing and Journal of Advertising Research. He is Associate Editor at the Journal of Strategic Marketing.

Rob welcomes PhD applications in any of the areas mentioned above.

Consumer retailing Presentation Advertising Multitasking

Measuring marketing effectiveness Consulting methods Analytics