Article
Exogenous cognition and cognitive state theory: the plexus of consumer analytics and decision-making
Smith A, Harvey J, Goulding J, Smith G & Sparks L (2021) Exogenous cognition and cognitive state theory: the plexus of consumer analytics and decision-making. Marketing Theory, 21 (1), pp. 53-74. https://doi.org/10.1177/1470593120964947