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Dr Gemma Mitchell

ISMH Hastings Research Fellow

Institute for Social Marketing Stirling

Dr Gemma Mitchell

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Dr Gemma Mitchell is a public health researcher with a background in social work and sociology. Her research focuses on alcohol industry involvement in science and policy and conflicts of interest. Dr Mitchell has expertise in using Freedom of Information requests and other qualitative research methods to document industry activity across several countries, including South Africa, Uganda, the UK and US. In her current role, she leads several studies looking at alcohol industry corporate political activity and works with public health organisations to develop strategic responses to the commercial determinants of health. Dr Mitchell also co-leads the UK Prevention Research Network ‘Management of Commercial Interactions in Research’ Interest Group.

Commercial determinants of health; alcohol industry corporate activity; conflicts of interest; alcohol licensing; sociology of risk and uncertainty; qualitative research methods

Research projects (2)

UKPRP Community of Practice
PI: Professor Niamh Fitzgerald
Funded by: Medical Research Council

SPECTRUM: Shaping Public hEalth poliCies To Reduce IneqUalities and harM
PI: Professor Niamh Fitzgerald
Funded by: Medical Research Council

Outputs (27)

Article

Flett L, Abdelatif R, Akhtar Baz S, Brady S, Corbacho B, Common K, Cowling A, Fairhurst C, Fitzmaurice E, Ghandi S, Hilton A, Hope W, Howard A, Laycock J, Lillie P, Mitchell G, Parker A, Peel M, Sheard L, Sneddon J, Taynton T, Tharmanathan P, Torgerson D, Wang H, Allsup D & Barlow D (2024) Biomarker Driven Antifungal Stewardship (BioDriveAFS) in acute leukaemia—a multi-centre randomised controlled trial to assess clinical and cost effectiveness: a study protocol for a randomised controlled trial. Trials, Art. No.: 427 (2024). https://doi.org/10.1186/s13063-024-08272-w


Article

Haragirimana E, Mitchell G & Uny I (2024) Evaluating the progress of alcohol policies in Burundi against the WHO ‘best buy’ interventions: implications for public health.. International Journal of Alcohol and Drug Research, 12 (S1), p. S57–S70. SPECIAL ISSUE PART 1: ALCOHOL PREVENTION RESEARCH AND POLICY DEVELOPMENT IN LMICS. https://ijadr.org/index.php/ijadr/article/view/467; https://doi.org/10.7895/ijadr.467


Article

Chacon L, Mitchell G & Golder S (2024) The commercial promotion of electronic cigarettes on social media and its influence on positive perceptions of vaping and vaping behaviours in Anglophone countries: A scoping review. Sriram V (Editor) PLOS Global Public Health, 4 (1), Art. No.: e0002736. https://doi.org/10.1371/journal.pgph.0002736


Conference Paper (published)

Mitchell G, O'Donnell R, Cook M, Uny I, Maxwell K, Emslie C & Fitzgerald N Later opening hours for alcohol licensed premises in Scotland amidst economic and social instability: local stakeholder experiences based on semi-structured interviews. In: , Johannesburg, South Africa, 05.06.2023-08.06.2023. 48th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society.


Book Chapter

Mitchell G (2015) Moving from gut feeling to evidence: the case of social work. In: Medicine, Risk, Discourse and Power. 1 ed. Abingdon, Oxon: Routledge. https://www.routledge.com/Medicine-Risk-Discourse-and-Power/Chamberlain/p/book/9780367597641


Research programmes