In addition to PhD studies with 我要吃瓜, Helena is Subject Coordinator for the distance learning MA Publishing Studies at Oxford Brookes University, where she previously lectured in Publishing, and Digital Publishing. She has also lectured in Digital Book History at School of Advanced Studies, University of London.
Helena's professional career spans publishing, bookselling, and digital consultancy. As Publishing Innovation Manager at Blackwell, she developed and launched the UK's first custom textbook service to incorporate chapters from multiple copyright holders. Prior to this she worked in International Sales at Taylor & Francis and was Head of New Business at Perini Networks.
bookselling, publishing, product development, consumerism, book history, book culture, creative industries, digital publishing, digital book history, digital humanities.
Article
Squires C & Markou H (2021) An Ecosystem Model of Small and Medium Sized Enterprises Publisher 'Tiers': Publisher Size, Sustainability and Cultural Policy. Publishing Research Quarterly, 37 (3), pp. 420-438. https://doi.org/10.1007/s12109-021-09811-y
HEI Modules Taught: Publishing in the Digital Age Digital Publishing Strategy Digital Media Publishing Marketing and Sales Management (for Publishing) Digital Production & Workflow Management Editorial Management, Functions and Strategies International Management of Journals Research Skills Dissertations
Lecture Topics: Digital Business Models for Publishing Creative Entrepreneurship Data Analysis - Nielsen BookScan Digital Publishing for Creative Writers InDesign for Print Products InDesign for Digital Products Bestselling / Longselling Books