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Book Chapter

Paris Saint-Germain: A new brand to dream even bigger

Details

Citation

Helleu B & Scelles N (2017) Paris Saint-Germain: A new brand to dream even bigger. In: Chadwick S, Arthur D & Beech J (eds.) International cases in the business of sport. 2nd ed. London: Routledge, pp. 45-49. https://www.routledge.com/International-Cases-in-the-Business-of-Sport/Chadwick-Arthur-Beech/p/book/9781138802452

StatusPublished
Publication date23/01/2017
PublisherRoutledge
Publisher URL
Place of publicationLondon
ISBN9781138802445