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Citation

Boyle R & Haynes R (2000) Power Play: Sport, The Media and Popular Culture. London: Pearson.

Abstract
Examines the link between three key obsessions of the 20th century, the media, sport and popular culture as the author explores a wide range of sports, as well as, other important side issues including nationalism, gender, race political economy and consumption. Topics covered include; the history of media in sport; television, sport and sponsorship; why sport matters to television; sports pages, journals & literature; fans and the audience; and sport in the 'New Media Age'. For those interested in media and sport.

Keywords
sport; media