Article
Alternative title Innovative Proactivity in Production and Sustainable Consumption in Brazil: From Intentions to Fundamental Organisational Actions
Citation
Jabbour CJC (2016) Proatividade Inovadora em Produ??o e Consumo Sustentáveis no Brasil: das Inten??es às A??es Organizacionais Fundamentais [Innovative Proactivity in Production and Sustainable Consumption in Brazil: From Intentions to Fundamental Organisational Actions]. REGIS: Revista em Gestao, Inovacao e Sustentabilidade, 2 (1), pp. 248-253. http://periodicos.unb.br/index.php/regis/article/view/19350/13821
Abstract
The purpose of this essay is to reflect on proactively innovative organizational actions in sustainability in order to achieve sustainable production and consumption goals (SPC). The essay will emphasize that sustainability leadership, people management for sustainability and supply chain management for sustainability all form a triad of fundaments that can contribute to overcoming "business as usual" towards "sustainable business". We alert to the fact that the concretization of such aspirations requires the amalgamation of two terms, namely, organizational "proactivity" and "innovation", without which, the route to building more sustainable organizations tends to be inaccessible.
Keywords
sustainable production and consumption; organizational initiatives; sustainability leadership; organizational sustainability.
Journal
REGIS: Revista em Gestao, Inovacao e Sustentabilidade: Volume 2, Issue 1
| Status | Published |
|---|---|
| Publication date | 30/06/2016 |
| Date accepted by journal | 18/06/2016 |
| URL | |
| Publisher | University of Brasilia |
| Publisher URL | |
| ISSN | No ISSN |