What impacts of the globalisation of a sport on the number of social media fans for professional sports clubs and on their value in the United States and in Europe?
Alternative title Les médias sociaux comme indicateur de la globalisation des firmes sportives professionnelles : Quel impact sur la valeur aux ?tats-Unis et en Europe?
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Citation
Scelles N, Helleu B, Durand C & Bonnal L (2013) What impacts of the globalisation of a sport on the number of social media fans for professional sports clubs and on their value in the United States and in Europe? [Les médias sociaux comme indicateur de la globalisation des firmes sportives professionnelles : Quel impact sur la valeur aux ?tats-Unis et en Europe?]. 12th International Business & Economy Conference, Caen, France, 09.01.2013-12.01.2013. http://www.ibec-info.org/2013/wp-content/uploads/2012/11/FINAL-PROGRAM-December-24.pdf