Conference Paper (published)
Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities
Branco-Illodo I, Gallage S & Heath T (2023) Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference, Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 206-207. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Poster
Ultimate and Proximate explanations: A Unified Approach to Gift-Giving Motivations
Branco-Illodo I & Heath T (2023) Ultimate and Proximate explanations: A Unified Approach to Gift-Giving Motivations., 27.06.2023-30.06.2023.
Conference Paper (published)
"Dear Diary": advancing diaries' potential in consumer research
Branco-Illodo I, Heath T & Gallage S (2022) "Dear Diary": advancing diaries' potential in consumer research. In: Roper S & McCamley C (eds.) Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life. 2022 Academy of Marketing Conference, University of Huddersfield, 05.07.2022-07.07.2022. Helensburgh: Academy of Marketing. https://academyofmarketing.org/am2022-conference/
