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Alcohol Focus Scotland reconstituted the Alcohol Marketing Expert Network in 2020 with a view to producing a second report that updates and expands on their 2017 recommendations, to inform specific action by the Scottish Government on marketing restrictions. The network wishes its report to be informed by an understanding of what restrictions are in place in other countries; the rationale behind the choices made in these countries; and what lessons can be learned from implementation successes and challenges that might be relevant to Scotland. A key element of the second report, therefore, will be to update the discussion of alcohol marketing restrictions in other countries, in light of recent developments in several jurisdictions. This includes expansions of regulatory coverage to additional forms of media, and also evaluations of the effectiveness of regulatory approaches/restrictions.

To inform the network’s deliberations, a series of country case studies will be developed. Research undertaken by ISMH will provide evidence informed by qualitative telephone interviews with professionals directly involved in developing and evaluating alcohol marketing restrictions in their respective countries, most of whom will be identified through the expert network and phase 1 desk research (carried out by Public Health Scotland). Professionals will be sought from the public, academic and third sectors.