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The Adult Tobacco Policy Survey (ATPS) is a longitudinal online survey administered by YouGov, with the sample weighted by age, gender, government office region, and tobacco consumption, to represent the national profile of smokers aged 16 and over across the UK. This project will involve a fourth wave of the ATPS to assess the response of smokers and ex-smokers to three tobacco control policies in the UK: 1) The ‘Tobacco and Related Products Regulations’, 2) The ‘Standardised Packaging of Tobacco Regulations’, and 3) the ‘Tobacco Products and Nicotine Inhaling Products (Amendment) (EU Exit) Regulations’.