Research project | Buywell: Evaluation of a targeted marketing intervention to influence food purchase behaviour by low income consumers

我要吃瓜

Project

Buywell: Evaluation of a targeted marketing intervention to influence food purchase behaviour by low income consumers

01/05/2006–30/04/2008

Funded by .

Total award value ?212,866.00

People (1)

Ms Anne Marie MacKintosh

Associate Professor, Institute for Social Marketing

Outputs (1)

Article

Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial

Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441