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How bookies play with your emotions to make you place unlikely bets

Details

Citation

Newall PWS (2015) How bookies play with your emotions to make you place unlikely bets. The Conversation. 12.06.2015. https://theconversation.com/how-bookies-play-with-your-emotions-to-make-you-place-unlikely-bets-42863

Abstract
First paragraph: I first became aware of football “in-play” TV betting adverts around three years ago. In the first campaign of its type, Ray Winstone urges viewers to “bet in-play now” on the website Bet 365, by offering the odds on specific bets during high-profile football matches.

StatusPublished
Publication date online12/06/2015
URL
PublisherThe Conversation Trust
Publisher URL
Place of publicationLondon
ISSNNo ISSN

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