Newspaper / Magazine
Details
Citation
Sparks L (2014) ’Tis the season to spend, spend, spend ... or so retailers would have us think. The Conversation. 02.12.2014. https://theconversation.com/tis-the-season-to-spend-spend-spend-or-so-retailers-would-have-us-think-34880
Abstract
First paragraph: Advent – the season of preparing for Christmas – has only just begun. But the build up to the consumption bonanza that Christmas has come to represent, started weeks ago. And to give retailers a December boost as they enter the holiday home straight, there’s now Black Friday and Cyber Monday to get and keep us spending.
Access this article on The Conversation website: https://theconversation.com/tis-the-season-to-spend-spend-spend-or-so-retailers-would-have-us-think-34880
| Status | Published |
|---|---|
| Publication date online | 02/12/2014 |
| URL | |
| Publisher | The Conversation Trust |
| Publisher URL | |
| Place of publication | London |
| ISSN | No ISSN |
People (1)
Professor, Marketing & Retail