Newspaper / Magazine
Details
Citation
Squires C & Spencer A (2015) Penguin celebrates its 80th birthday – and cashes in on its past. The Conversation. 25.02.2015.
Abstract
First paragraph: Hanging “Established 1935” over your door does nothing to drive business. After all, 80 years is not a particularly long time for a publisher to have been in operation with many publishing companies having substantially longer pedigrees. Faber & Faber celebrated its 80th anniversary in 2009, and the origins of companies including HarperCollins, Hodder Headline, and most notably Oxford University Press, extend far back into previous centuries.
Keywords
Books; Penguin
Notes
https://theconversation.com/penguin-celebrates-its-80th-birthday-and-cashes-in-on-its-past-37951
| Status | Published |
|---|---|
| Publication date | 25/02/2015 |
| Publication date online | 25/02/2015 |
| URL | |
| Publisher | The Conversation Trust |
| Place of publication | London |
People (1)
Professor in Publishing Studies, English Studies