Project Report | Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours

Project Report

Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours

Alternative title Digital Feast: Narrative review

Details

Citation

Critchlow N, Angus K, Stead M, Newberry La Vey J, Whiteside E, Clarke M, Hudson B & Vohra J (2019) Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours [Digital Feast: Narrative review]. Cancer Research UK. London, UK: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30091.54563

Abstract
First paragraph: Overweight and obesity is the second leading cause of cancer in the UK after smoking. Overweight and obesity causes 13 different types of cancer and over 22,000 cancer cases each year in the UK. It is estimated that each year, obesity costs the NHS in England ?6.1bn and the wider UK economy ?27bn .

Keywords
Digital marketing; HFSS; Food and drink; Internet marketing; Young people; Narrative review; Junk food; Advertising