Book Chapter
Details
Citation
Siebers LQ (2015) International retail marketing and emerging markets. In: Goworek H & McGoldrick P (eds.) Retail marketing management: principles and practice. Harlow: Pearson, pp. 311-330. https://www.pearson.com/uk/educators/higher-education-educators/program/Mc-Goldrick-Retail-Marketing-Management-Principles-and-Practice/PGM1091532.html?tab=overview
| Status | Published |
|---|---|
| Publication date | 31/12/2015 |
| Publication date online | 31/12/2015 |
| Publisher | Pearson |
| Publisher URL | |
| Place of publication | Harlow |
| ISBN | 9780273758747 |
| eISBN | 9780273794813 |