Newspaper / Magazine
Details
Citation
Comerford D (2020) COVID-19 vaccine: how the 'mum test' can help ensure take-up. The Conversation. 13.11.2020.
Abstract
First paragraph: One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the message itself.
Keywords
UK government; behavioural science; COVID-19; Coronavirus insights; Coronavirus UK; COVID-19 vaccines
Notes
https://theconversation.com/covid-19-vaccine-how-the-mum-test-can-help-ensure-take-up-150009
| Status | Published |
|---|---|
| Publication date | 13/11/2020 |
| Publication date online | 13/02/2020 |
| URL | |
| Publisher | The Conversation Trust |
| Place of publication | London |
People (1)
Professor, Economics