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Citation

Sparks L (2020) How is coronavirus affecting retailers in the run-up to Christmas?. Economics Observatory [Blog post] 14.12.2020. https://www.economicsobservatory.com/how-coronavirus-affecting-retailers-run-christmas

Abstract
For many retailers, Christmas is the most important period of the year – the time when most sales and profit are made. Covid-19 and lockdowns have disrupted retail trading as well as consumer behaviour, making the holiday season of 2020 unlike any other in living memory.

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