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Edited Book

The Advertising Handbook

Details

Citation

Hardy J, MacRury I & Powell H (eds.) (2018) The Advertising Handbook, 4th ed. Media Practice. London: Routledge. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Abstract
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.

StatusPublished
EditorProfessor Iain MacRury
Title of seriesMedia Practice
Publication date31/12/2018
Publication date online14/03/2018
PublisherRoutledge
Publisher URL
Place of publicationLondon
ISBN9781138678828
eISBN9781315558646

People (1)

Professor Iain MacRury

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture