Book Chapter
Details
Citation
MacRury I (2018) Advertising creativity. In: Hardy J, Powell H & MacRury I (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 175-199. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
| Status | Published |
|---|---|
| Title of series | Media Practice |
| Publication date | 31/12/2018 |
| Publication date online | 14/03/2018 |
| Publisher | Routledge |
| Publisher URL | |
| ISBN | 9781138678828 |
| eISBN | 9781315558646 |
People (1)
Professor in Comms., Media and Culture, Communications, Media and Culture