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Citation

Moufahim M (ed.) (2022) Political Branding in Turbulent times. Palgrave Studies in Political Marketing and Management. Cham, Switzerland: Springer International Publishing. https://doi.org/10.1007/978-3-030-83229-2

Abstract
Analyses brand identity & image, personal branding, brand promise & trust, co-branding, and brand transgression Draws on recent political events and phenomena in the political arena Offers practical implications and key lessons for practitioners

Keywords
Political Branding; Liberal Democracy; Political Marketing; Distrust; Crisis of Democracy; Branding Strategies; Political Parties' Brands; Brand Identity; Brand Image; Personal Branding; Gender and Branding