我要吃瓜

Citation

Stephan HR (2021) Communication strategies for supporting ambitious climate policy. 我要吃瓜 Public Policy Blog [Blog post] 13.12.2021. https://policyblog.stir.ac.uk/2021/12/13/communication-strategies-for-supporting-ambitious-climate-policy/

Abstract
First paragraph: For all the mixture of success and disappointment that COP26 in Glasgow has delivered, as reported by my colleagues on this blog, it is certainly true that the COP has boosted public awareness of the global climate crisis. But awareness or even rising concern does not necessarily equate to widespread and durable public support for ambitious climate policy. Might better climate change communication (with more narrative ‘pathos’) help to foster this support? There is no guarantee that it will, but it is certainly worth probing this possibility.