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Citation

Fenton A, Ahmed W & Hides M (2020) Measuring The Digital Transformation In An Organisation. In: Fenton A, Fletcher G & Griffiths M (eds.) Strategic Digital Transformation A Results-Driven Approach. Abingdon, Oxon: Routledge. https://www.routledge.com/Strategic-Digital-Transformation-A-Results-Driven-Approach/Fenton-Fletcher-Griffiths/p/book/9780367031077

Abstract
Reactive organisations move through different strategies and business models with surprising regularity. A mature business with visionary management pauses and reflects to critically assess what has changed and what additional value has been created as a result of their strategic change. Data-driven, people-focused organisations do this with increasing ease and at the same time also rapidly identify new and emerging opportunities. Becoming a self-reflective and self-critical organisation requires a change in collective behavior that must become an habitual part of “business as usual”.

• Measuring The Digital Transformation In An Organisation