Branded Content And Long-Form Semiotics: The Case Of Snackmasters
Alternative title Branded Content And Long-Form Semiotics
Book Chapter
Details
Citation
MacRury I (2023) Branded Content And Long-Form Semiotics: The Case Of Snackmasters [Branded Content And Long-Form Semiotics]. In: Canter A (ed.) Twenty Years, Another Branded Content Story. London: Branded Content Marketing Association, pp. 76-87. https://www.thebcma.info/training/research.html
Abstract
The chapter makes connections between popular TV format Snackmasters exploring how a semiotic analysis of this very 21st Century piece of promotion echos past media and past theories. In particular, Barthes's classic essay The Rhetoric of the Image (Barthes 1964). Branded content format is used to reposition a pizza brand - adding 'Italianicity' to its profile through the TV format. Is this advertising or not?
| Status | Published |
|---|---|
| Funders | |
| Publication date | 30/06/2023 |
| Publication date online | 30/06/2023 |
| Publisher | Branded Content Marketing Association |
| Publisher URL | |
| Place of publication | London |
| ISBN | 9798359063395 |
People (1)
Professor in Comms., Media and Culture, Communications, Media and Culture