Conference Paper (published)
Details
Citation
Branco-Illodo I, Gallage S & Heath T (2023) Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference, Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 206-207. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Abstract
Meeting Abstract
Keywords
Gift giving; vulnerable consumers
| Status | Published |
|---|---|
| Publication date | 31/12/2023 |
| Publication date online | 27/07/2023 |
| Publisher | Academy of Marketing |
| Publisher URL | |
| ISBN | 978-1-3999-58042 |
| Conference | Academy of Marketing Conference |
| Conference location | Birmingham |
| Dates | – |
People (1)
Senior Lecturer in Marketing, Marketing & Retail