Poster
Details
Citation
Branco-Illodo I & Heath T (2023) Ultimate and Proximate explanations: A Unified Approach to Gift-Giving Motivations., 27.06.2023-30.06.2023.
Abstract
This manuscript builds on evolutionary theory to provide a justification to multiple and seemingly contradictory motivations occurring within the same gift-giving experience. It draws on 262 gift-giving stories from participants’ diaries and from in-depth interviews to provide a unified framework that captures overlapping gift-giving motivations and resolves the tensions therein.
| Status | Unpublished |
|---|---|
| Dates | – |
People (1)
Senior Lecturer in Marketing, Marketing & Retail