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Citation

Kim S & Manoli AE (2021) Public Relations as the key in the 2020 Tokyo Olympic and Paralympic Games. The University of Texas at Austin: Centre for Sports Communication & Media. Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport. https://olympicanalysis.org/section-1/public-relations-as-the-key-in-the-2020-tokyo-olympic-and-paralympic-games/

Abstract
First paragraph: With an undeniable decrease in public support for hosting and organizing of mega-sport events such as the Olympic and Paralympic Games, and the further economic and social pressures due to the unexpected and devastating Covid-19 pandemic, the value of Public Relations as a tool for organizers during the 2020 Tokyo Olympic and Paralympic Games cannot be understated. We argue that the current circumstances and the pressures experienced during the digital era call for a more sophisticated PR policies that appear to be better suited, if not required, throughout and beyond Olympic and Paralympic Games.