Conference Paper (unpublished) | Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community

Conference Paper (unpublished)

Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community

Details

Citation

Pavlopoulou I & Kolyperas D (2023) Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community. Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, 03.07.2023-06.07.2023. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Abstract
A study on the culture of competitive video gaming, which seeks to explore consumers' perceptions of good conduct or ‘e-sportsmanship’ in professional esports competitions. Links are drawn between such perceptions and the culture of the gaming community, which is commonly considered as non-inclusive and hostile. The study will involve semi-structured interviews with consumers of Multiplayer Online Battle Arena (MOBA) games and events, and will employ Consumer Culture Theory.

Status	Unpublished
Publisher URL
Place of publication	University of Birmingham
Conference	Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Conference location	University of Birmingham
Dates	03/07/2023–06/07/2023