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Article

Do engagement and behavioural mechanisms underpin the effectiveness of the Drink Less app?

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Citation

Garnett C, Dinu L, Oldham M, Perski O, Loebenberg G, Beard E, Angus C, Burton R, Field M, Greaves F, Hickman M, Kaner E, Michie S, Munafò M, Pizzo E & Brown J (2024) Do engagement and behavioural mechanisms underpin the effectiveness of the Drink Less app?. npj Digital Medicine, 7 (1). https://doi.org/10.1038/s41746-024-01169-7

Abstract
This is a process evaluation of a large UK-based randomised controlled trial (RCT) (n = 5602) evaluating the effectiveness of recommending an alcohol reduction app, Drink Less, compared with usual digital care in reducing alcohol consumption in increasing and higher risk drinkers. The aim was to understand whether participants' engagement ('self-reported adherence') and behavioural characteristics were mechanisms of action underpinning the effectiveness of Drink Less. Self-reported adherence with both digital tools was over 70% (Drink Less: 78.0%, 95% CI = 77.6-78.4; usual digital care: 71.5%, 95% CI = 71.0-71.9). Self-reported adherence to the intervention (average causal mediation effect [ACME] = -0.250, 95% CI = -0.42, -0.11) and self-monitoring behaviour (ACME = -0.235, 95% CI = -0.44, -0.03) both partially mediated the effect of the intervention (versus comparator) on alcohol reduction. Following the recommendation (self-reported adherence) and the tracking (self-monitoring behaviour) feature of the Drink Less app appear to be important mechanisms of action for alcohol reduction among increasing and higher risk drinkers.

Journal
npj Digital Medicine: Volume 7, Issue 1

StatusPublished
Funders
Publication date online29/06/2024
Date accepted by journal14/06/2024
URL
PublisherSpringer Science and Business Media LLC
ISSN2398-6352
eISSN2398-6352

People (1)

Dr Robyn Burton

Dr Robyn Burton

Senior Research Fellow, Institute for Social Marketing

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