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Edited Book

Advertising Evolutions

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Citation

(2024) Advertising Evolutions. https://www.routledge.com/Digital-Advertising-Evolution/MacRury-Manika/p/book/9780367767730?srsltid=AfmBOoojFx8yoU1MHnCdc_-bzOejqNxANZi82fZMTD1zhQ5a05VGlERR

Abstract
This collection brings together international scholars,. practioniers and reseaerchers to examine key elements in the contemporary digital advertising environment - from AI to archives.

StatusPublished
Publication date31/12/2024
Publication date online31/12/2024
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Professor Iain MacRury

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture