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Newspaper / Magazine

From viral reviews to vibrant businesses, influencers can breathe new life into town centres

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Citation

Salamon E (2024) From viral reviews to vibrant businesses, influencers can breathe new life into town centres. The Yorkshire Post. 25.09.2024. https://www.yorkshirepost.co.uk/business/from-viral-reviews-to-vibrant-businesses-influencers-can-breathe-new-life-into-town-centres-4797511

Abstract
First paragraph: In a growing trend of social media influencers invading the business world, YouTuber Danny Malin, the face of “Rate My Takeaway,” expanded his food reviews brand on Sept. 19 with a new street food kitchen in Huddersfield.

StatusPublished
Publication date30/09/2024
Publication date online30/09/2024
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Dr Errol Salamon

Dr Errol Salamon

Senior Lecturer in Media Production, Communications, Media and Culture