Conference Paper (published)
Details
Citation
Xiao S, Wilson C, Kureshi I, Theodoropoulos G, Esquejo N, Slassor M, Hindson A, Buckley E, Herbert R, Murphy P, Davis T & Heukaeufe E (2017) Why People Do Not Switch: Product Form Level Explanations for Incremental Innovative Product Adoption Behaviour. In: Proceedings of the Academy of Marketing 2017 Conference. 50th Academy of Marketing Conference, Hull, UK, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing.
| Status | Published |
|---|---|
| Publication date | 31/12/2017 |
| Publisher | Academy of Marketing |
| Place of publication | Helensburgh, Scotland |
| ISBN | 978-1-5272-1271-8 |
| Conference | 50th Academy of Marketing Conference |
| Conference location | Hull, UK |
| Dates | – |
People (1)
Senior Lecturer, Marketing & Retail