Book Chapter
Details
Citation
Stead M (2014) Healthy Heroes, Magic Meals and a visiting alien: Community-led assets-based social marketing. In: Hastings G & Domegan C (eds.) Social Marketing: From Tunes to Symphonies. 2nd ed. London: Routledge, pp. 464-473. http://www.routledge.com/books/details/9780415683722/
Abstract
An innovative social marketing research example is seen is this case study.
| Status | Published |
|---|---|
| Publication date | 31/12/2014 |
| Publisher | Routledge |
| Publisher URL | |
| Place of publication | London |
| ISBN | 978-0-415-68373-9; 978-0-203-38092-5 |