Commentary
Details
Citation
Londo?o-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londo?o, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013
Keywords
retailer; brand equity; commentary
Journal
Journal of Retailing and Consumer Services: Volume 37
| Status | Published |
|---|---|
| Publication date | 01/07/2017 |
| Publication date online | 06/03/2017 |
| Date accepted by journal | 27/02/2017 |
| URL | |
| Publisher | Elsevier |
| ISSN | 0969-6989 |
| Item discussed | J.C. Londo?o, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81 |
People (1)
Senior Lecturer, Marketing & Retail