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Citation

Farrar S, Yi D, Morgan H, Ludbrook A & Hoddinott P (2016) Financial incentives to support smoking cessation in pregnant women - size matters (Policy Brief). Scottish Government - Chief Scientist Office. Health Economics Research Unit (HERU), University of Aberdeen. http://www.abdn.ac.uk/heru/documents/Policy_Briefs/HERU_PB_May_2016_smokingcessationinpregnantwomen.pdf

Abstract
Key Findings? ? Women perceive that incentives to quit smoking while pregnant will increase their likelihood to quit if the value is greater than ?20 per month.? ? Perceived effectiveness of the quitting service increased as the value of the incentive increased but at a declining rate.? ? Daily text messages or phone calls from a professional and involving a friend or relative in the intervention are also likely to contribute to effectiveness.? ? These results can be used to inform the development and refinement of future trials of incentives to help women quit smoking during pregnancy.