Book Chapter
Details
Citation
Burt S, Johansson U, Thelander A & Anselmsson J (2010) The Formation of Image over Time – do Chinese, British and Swedish Consumers buy the same thing in IKEA?. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 97-110. https://lup.lub.lu.se/search/publication/2007272
| Status | Published |
|---|---|
| Title of series | Lund Studies in Economics and management |
| Number in series | 118 |
| Publication date | 31/12/2010 |
| Publisher | Lund University Press |
| Publisher URL | |
| Place of publication | Lund, Sweden |
| ISSN of series | 0284-5075 |
| ISBN | 978-91-85113-42-2 |
People (1)
Professor, Marketing & Retail