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Citation

Valentine L, Fillis I & Follett G (2013) An exploratory investigation into the role of a research and development programme on future craft practice. Arts Marketing: An International Journal, 3 (2), pp. 95-116. https://doi.org/10.1108/AM-11-2011-0033

Abstract
Purpose - The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach - Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings - Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications - The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications - There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value - This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.

Keywords
Competencies; Craft; Design; Experimentation; Marketing; Mentoring

Journal
Arts Marketing: An International Journal: Volume 3, Issue 2

• final version of An Exploratory Investigation into the Role.pdf