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Citation

De Andrade M & Hastings G (2013) Tobacco harm reduction and e-cigarettes: setting a unified research agenda. Tobacco Control Blog, 29.05.2013. http://blogs.bmj.com/tc/2013/05/29/tobacco-harm-reduction-and-e-cigarettes-setting-a-unified-research-agenda

Abstract
First paragraph: Recent discussions about an endgame for tobacco have built on a sense that we in the tobacco control (TC) movement know where we are going. The consistent application of evidence based strategies, from adbans to tax increases, was, it seemed, driving an inevitable progression towards a smoke-free world; the only question was ‘when would the prevalence line cross the X axis?'

Keywords
e-cigarettes; End Game; Framework Convention on Tobacco Control; Legislation and Policy; Marketing/Advertising

Notes
Output Type: Blog post