Book Chapter
Details
Citation
Quinn J & Sparks L (2007) Government Activism and Channel Change. In: Baliamaoune-Lutz M, Nowak A & Steagall J (eds.) Global Economy: Exploring New Capabilities, Volume 3. First ed. Warsaw, Poland: WWZ Elipsa, pp. 163-185.
| Status | Published |
|---|---|
| Publication date | 31/12/2007 |
| Publisher | WWZ Elipsa |
| Place of publication | Warsaw, Poland |
| ISBN | 978-8389069795 |
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Professor, Marketing & Retail