Book Chapter
Details
Citation
Sparks L (2006) Sports Goods Retailing. In: Beech J & Chadwick S (eds.) The Marketing of Sport. First ed. Harlow, UK: Pearson Education Ltd, pp. 365-395. http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000064085
| Status | Published |
|---|---|
| Publication date | 31/12/2006 |
| Publisher | Pearson Education Ltd |
| Publisher URL | |
| Place of publication | Harlow, UK |
| ISBN | 978-0273688266 |
People (1)
Professor, Marketing & Retail