Book Chapter
Details
Citation
Sparks L (2008) Retailing. In: Baker M & Hart S (eds.) The Marketing Book. Sixth ed. Oxford, UK: Butterworth-Heinemann/Elsevier, pp. 602-628. http://store.elsevier.com/Butterworth-heinemann/IMP_30/
| Status | Published |
|---|---|
| Publication date | 31/12/2008 |
| Publisher | Butterworth-Heinemann/Elsevier |
| Publisher URL | |
| Place of publication | Oxford, UK |
| ISBN | 978-0750685665 |
| eISBN | 978-0080942544 |
People (1)
Professor, Marketing & Retail