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Shield Diagnostics Group PLC - Case Study Reference No. 395-117-1

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Citation

Long I & Martin F (1995) Shield Diagnostics Group PLC - Case Study Reference No. 395-117-1. Bedford, UK: European Case Clearing House at Cranfield University. http://www.ecch.com/educators/

Abstract
This case highlights the importance of the intervention of a strong-willed and experienced individual at a crisis point in the development of a business. Gordon Hall was headhunted into this business and brought to it his 'vision' of what it should be. The case highlights the role of the entrepreneurial manager in a rescue situation.

Keywords
Entrepreneurship; Business strategy; Venture capital; Marketing strategy

StatusPublished
Publication date31/12/1995
PublisherEuropean Case Clearing House at Cranfield University
Publisher URL
Place of publicationBedford, UK