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Details
Citation
Long I & Martin F (1995) Edward MacBean Limited and James B Hunter - Case Study Reference No. 395-116-1. Bedford, UK: European Case Clearing House at Cranfield University. http://www.ecch.com/educators/
Abstract
The case details the development of an ailing business under the direction of Jim Hunter who leads a management buy-out and turnaround of a clothing manufacturer for eventual sale to a larger company. The case highlights the crucial role of the key entrepreneur, Jim Hunter, and his 'vision' for the business.
Keywords
Entrepreneurship; Marketing strategy; Business strategy; Management buy-out; Human relations management
| Status | Published |
|---|---|
| Publication date | 31/12/1995 |
| Publisher | European Case Clearing House at Cranfield University |
| Publisher URL | |
| Place of publication | Bedford, UK |