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Article

Sponsorship works differently from advertising

Details

Citation

Hastings G (1984) Sponsorship works differently from advertising. International Journal of Advertising, 3 (2), pp. 171-176.

Journal
International Journal of Advertising: Volume 3, Issue 2

StatusPublished
Publication date31/12/1984
PublisherWorld Advertising Research Center for the Advertising Association / Wiley-Blackwell
ISSN0265-0487
eISSN1759-3948

People (1)

Professor Gerard Hastings

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing