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Citation

Hastings G, Hughes K, Lawther S & Lowry R (1998) The role of the public in water fluoridation: public health champions or anti-fluoridation freedom fighters?. British Dental Journal, 184 (1), pp. 39-41. https://doi.org/10.1038/sj.bdj.4809537

Abstract
Objective: Using the opportunity of pretesting a leaflet for the general public on water fluoridation, their views were also sought on the issue as a whole. Design: Qualitative research using focus group discussions led by an experienced moderator. Setting: Among the general public living in north east England. Subjects: Members of the public living in both fluoridated and non-fluoridated areas in three age bands (20-35, 36-50 and 50+) and by social class. Results: The study found: the low priority given to dental health; how emotive the subject of water is; the variable knowledge of fluoride in relation to dental and general health; and the desire for information if new water fluoridation schemes are planned. Conclusions: The research confirmed public support for water fluoridation but highlighted the place of public health professionals in championing water fluoridation because of public apathy.

Keywords
Adult; Age Factors; Attitude to Health; Cariostatic Agents; Emotions; England; Female; Fluoridation; Fluorides; Focus Groups; Health Education, Dental; Health Planning; Health Priorities; Humans; Male; Middle Aged; Oral Health; Pamphlets; Public Health; Public Opinion; Social Class; Water Supply

Journal
British Dental Journal: Volume 184, Issue 1