Authored Book
Details
Citation
Hastings G (2012) The marketing matrix: how the corporation gets its power - and how we can reclaim it. First ed. Abingdon, UK: Routledge. http://www.routledge.com/books/details/9780415678629/
| Status | Published |
|---|---|
| Publication date | 31/12/2012 |
| Publisher | Routledge |
| Publisher URL | |
| Place of publication | Abingdon, UK |
| ISBN | 978-0415678629 |
People (1)
Emeritus Professor, Institute for Social Marketing