Article
Details
Citation
Munafo M, Roberts N, Bauld L & Leonards U (2011) Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers. Addiction, 106 (8), pp. 1505-1510. https://doi.org/10.1111/j.1360-0443.2011.03430.x
Abstract
Aims: To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs.
Design: Mixed-model experimental design, comprising smoking status as a between-subjects factor, and package type (branded versus plain) as a within-subjects factor.
Setting: University laboratory.
Participants: Convenience sample of young adults, comprising non-smokers (n = 15), weekly smokers (n = 14) and daily smokers (n = 14).
Measurements: Number of saccades (eye movements) towards health warnings on cigarette packs, to directly index visual attention.
Findings: Analysis of variance indicated more eye movements (i.e. greater visual attention) towards health warnings compared to brand information on plain packs versus branded packs. This effect was observed among non-smokers and weekly smokers, but not daily smokers.
Conclusion: Among non-smokers and non-daily cigarette smokers, plain packaging appears to increase visual attention towards health warning information and away from brand information.
Keywords
Eye tracking;
health warnings;
plain packaging;
tobacco;
visual attention
Journal
Addiction: Volume 106, Issue 8
Status | Published |
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Publication date | 31/08/2011 |
URL | |
Publisher | Wiley-Blackwell for Society for the Study of Addiction |
ISSN | 0965-2140 |
eISSN | 1360-0443 |