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Citation

Sebire SJ, Jago R, Gorely T, Hoyos Cillero I & Biddle SJH (2011) "If there wasn't the technology then I would probably be out everyday": A qualitative study of children's strategies to reduce their screen viewing. Preventive Medicine, 53 (4-5), pp. 303-308. https://doi.org/10.1016/j.ypmed.2011.08.019

Abstract
Objective : To explore the views of British 10-11 year old children towards reducing their screen-viewing and their screen-viewing reduction strategies. Method: 10 focus groups were conducted with 55 10-11 year old children (30 girls, 25 boys) in Bristol (UK) in 2010. Data were transcribed and transcripts were analysed using thematic analysis. Results: Three main themes were developed: Reaction to Reduction; Reduction: What, when and what else instead?; and Strategies to reduce screen-viewing. Participants reacted largely positively to reducing their screen-viewing although enjoyment, established routines and favourite TV programmes presented barriers. A range of screen-viewing modes were put forward as candidates for reduction and participants believed they would replace screen-viewing with both physically active and non-screen sedentary behaviours. Reduction strategies identified comprised the provision of alternative activities, facilities and after school clubs, peer-led educational interventions, behavioural strategies such as the use of rewards, charts and time limits which involved children's parents and parent-child collaboration. Unexpectedly, participants identified the focus group itself as a means of encouraging self-reflection and initiating change. Conclusion: Children appeared open to screen-viewing reduction and identified the strategies that they may respond to best. This can inform the development of interventions designed to reduce screen-viewing.

Keywords
Screen-viewing; Focus groups; Sedentary lifestyle; Physical activity; Children

Journal
Preventive Medicine: Volume 53, Issue 4-5