Book Chapter
Details
Citation
Stead M & Hastings G (1997) Advertising in the social marketing mix: Getting the balance right. In: Goldberg M, Fishbein M & Middelstadt S (eds.) Social Marketing: Theoretical and Practical Perspectives. First ed. Mahway, New Jersey: Lawrence Erlbaun Associates, pp. 29-44.
Keywords
marketing; advertising
| Status | Published |
|---|---|
| Publication date | 31/12/1997 |
| Publisher | Lawrence Erlbaun Associates |
| Place of publication | Mahway, New Jersey |
| ISBN | 978-0805824995 |
People (1)
Emeritus Professor, Institute for Social Marketing